When implementing HubSpot, many companies make the mistake of not choosing the right partner. Having an experienced and well-established partner can make the difference between success and failure for your HubSpot implementation. But how do you find that special someone? Here are some tips to help you select the best partner and make the best purchasing decision.
1. Thoroughly research potential partners
When selecting a potential partner to work with, it's important to thoroughly research each option. Consider checking reviews of their past projects, as well as their client portfolio and successes. This will give you an indication of their ability to deliver results to your company and provide you with confidence in selecting them for your project.
2. Look for a partner with relevant experience
The key to successful HubSpot implementations is having partners with relevant experience and knowledge of the platform itself, the action plan, and also digital marketing strategies. Make sure to inquire about any specific needs or goals your business has when searching for potential partners, as a knowledgeable partner should be able to provide tailored solutions specifically to achieve these objectives. Ask your potential implementer for examples of companies they have implemented.
3. Ensure the service offering is comprehensive
A good HubSpot implementation partner should offer more than just software configuration—they should also provide services such as strategy development, content creation, campaign setup, a customer service system, and analytics tracking—all wrapped up in a comprehensive package so you can get the most out of this technological solution right away and receive the best possible customer service.
4. Evaluate project timelines and costs
It's important that any potential partner can meet deadlines while providing upfront cost estimates to avoid surprises in the future due to unexpected costs or delays. Also, ensure their estimated timelines reflect when specific components will be completed or when new features/capabilities will be launched, allowing enough time for user training if applicable.
5. Advocate for value-based pricing over time-based pricing
Lastly, look for partners offering value-based pricing options rather than time-based pricing, which can result in unnecessary costs due to inefficient resource utilization or lack of focus from hired teams throughout projects. Value-based pricing allows greater flexibility in managing budgets based on changes that occur during implementations and ensures no hidden costs hinder the expected return on investment over time.
6. Ask for references
When choosing a partner, it's important to ask for references from previous clients. This will give you an idea of the quality of work they have done in the past and how well they have been able to meet their clients' needs. It's also a good idea to directly speak with those references to gain a better understanding of the partner's capabilities.
Why is this relevant?
This information is relevant because it provides a comprehensive guide for choosing the right HubSpot implementation partner. By following these steps, companies can ensure they are selecting a partner that has the necessary experience and knowledge of the platform, offers a comprehensive service package, provides value-based pricing options, and can provide references from previous clients. This will help companies make an informed decision when selecting their HubSpot implementation partner.
